Republic Services Senior Digital Marketing Analyst – Audience Planning in Phoenix, Arizona
Republic Services is an industry leader in U.S. recycling and non-hazardous solid waste. Through our subsidiaries, Republic’s collection companies, recycling centers, transfer stations, and landfills focus on providing effective solutions to make proper waste disposal effortless for our 14 million customers. We’ll handle it from here., our brand promise, lets customers know they can count on Republic to provide a superior experience while fostering a sustainable Blue Planet for future generations to enjoy a cleaner, safer and healthier world.
Why Work with Us
Our Company cannot thrive without great people devoted to serving customers, the community, and the planet. We hire the best people to make Republic a great place to work. We are focused on attracting talented individuals across professions who are as committed to serving customers and the planet as we are. We strive to create a workplace that's meaningful and rewarding to our 33,000 employees. That's why we are proud to be recognized as Best Large Employer by Forbes, World’s Most Ethical Companies by Ethisphere, and One of the Most Meaningful Companies to Work for in America by Business Insider.
The Senior Digital Marketing Analyst (Audience Planning) plays a pivotal role in the Company’s digital marketing team, specifically focused on driving results from SEM (paid search), SEO, other paid media and social. The Senior Analyst, Digital Marketing is responsible for execution of planning, development and maintenance of all digital campaigns across paid and unpaid marketing channels. The Senior Analyst, Digital Marketing also is responsible for driving and effectively communicating the value of the brand to customers through online channels and campaigns.
Knowledge, Skills & Abilities
Executes on the day to day activities of all SEM, social media, display and other digital campaigns.
Provides in-depth pre/post analyses for digital campaigns on how they are performing, and provide recommendations to improve to optimize based on company's objectives.
Works collaboratively with the organization, including across departments to ensure the online experience and campaigns are accomplishing the Company’s goals.
Develops paid media roadmap in collaboration with management and other departments for Republic Services to enhance the customer experience.
Analyzes quantitative and qualitative data through online customer feedback and provide recommendations to drive improvements.
Partners with the other members of the Digital Marketing Team to improve the overall online experience through website optimization.
Partners with the Email and other Digital Marketing Analysts to develop a comprehensive approach to SEM, SEO, Email and Social execution.
Conducts and owns updates and analysis for key team dashboards to drive results.
Analyzes and reports all key performance indicators for key initiatives related to job responsibilities including all paid media campaigns and uses information to make recommendations to support and influence the key business goals and objectives.
Assesses, audits and assists in implementing site and program tags to ensure and extend the accuracy, completeness, and usefulness of web analytics data.
Works with manager(s) to conceive and test new digital projects to meet business objectives.
Communicates with internal and external customers for relevant input to develop and implement successful projects.
Performs other job-related duties as assigned or apparent.
The statements used herein are intended to describe the general nature and level of the work being performed by an employee in this position, and are not intended to be construed as an exhaustive list of responsibilities, duties and skills required by an incumbent so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the Company.
Bachelor’s Degree (required).
Minimum of 3 years of experience in Digital Marketing (required).
Experience with data reporting and quantitative analysis.
Knowledge of digital marketing such as eCommerce, search engine, email, mobile and/or social.
Advanced proficiency with Microsoft Office Suite products including Excel, PowerPoint and Word.
Rewarding Compensation and Benefits
Eligible employees can elect to participate in:
Comprehensive medical benefits coverage, dental plans and vision coverage.
Health care and dependent care spending accounts.
Short- and long-term disability.
Life insurance and accidental death & dismemberment insurance.
Employee and Family Assistance Program (EAP).
Employee discount programs.
401(k) plan with a generous company match.
Employee Stock Purchase Plan (ESPP).
Republic Services is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, protected veteran status, genetic information, or any other characteristic protected by applicable law.